As Super Bowl LX approaches on Feb. 8, football fans across the country are preparing to watch the New England Patriots take on the Seattle Seahawks at Levi’s Stadium in Santa Clara, California. This year’s official NFL Halftime Show will be headlined by global superstar Bad Bunny, a Billboard 200-topping artist and Grammy winner whose announcement has already sparked major conversation.
But for viewers looking for a different kind of halftime entertainment, there’s another option entering the spotlight. Conservative nonprofit Turning Point USA has officially revealed its alternative broadcast — and Here’s the lineup for Turning Point USA’s All-American Halftime Show.
A Conservative Counterprogram Takes Shape
Turning Point USA’s “All-American Halftime Show” will also take place on Feb. 8, directly countering the NFL’s official performance. After weeks of speculation, the organization confirmed its lineup via social media, announcing performances from Kid Rock, Lee Brice, Brantley Gilbert, and Gabby Barrett.
The announcement followed months of silence after TPUSA first teased the idea of launching its own halftime “counterprogram,” positioning the event as an alternative for viewers uninterested in the NFL’s musical direction this year.
Bad Bunny’s Historic Moment Ahead of the Super Bowl
Bad Bunny’s Super Bowl appearance comes at a historic moment in his career. Just days earlier, on Feb. 1, he made Grammy history when his album Debí Tirar Más Fotos became the first Spanish-language album to win Album of the Year. He also collected awards for Best Música Urbana Album and Best Global Music Performance for “EoO,” further solidifying his global influence.
In a statement released through the NFL following his halftime show announcement, Bad Bunny emphasized the cultural weight of the moment. He described the performance as a celebration of his roots, his culture, and the generations that paved the way for him — adding a message in Spanish that proudly claimed the Super Bowl stage for his community.
Political Backlash and Public Debate
Despite his achievements, Bad Bunny’s selection as the halftime headliner has not been without controversy. Some right-wing commentators criticized the choice, including President Donald Trump, who publicly stated he would not attend the game. In comments to the New York Post, Trump dismissed both Bad Bunny and Green Day — the band set to kick off game-day festivities — calling the selections divisive.
Bad Bunny, who was born in Puerto Rico and is an American citizen, is known for performing primarily in Spanish. He is widely expected to continue that tradition during the halftime show, a point that has fueled both praise and criticism.
A Message That Sparked Headlines
During his hosting appearance on Saturday Night Live in October 2025, Bad Bunny addressed viewers in Spanish before adding a pointed line in English: if you didn’t understand him, you had four months to learn. The moment quickly went viral and became emblematic of the broader cultural conversation surrounding his Super Bowl performance.
Turning Point USA Steps In
Turning Point USA, founded by conservative activist Charlie Kirk, formally announced its halftime counter-event shortly after Bad Bunny’s NFL booking became public. While details were initially scarce, the organization has now fully lifted the curtain on its performer list.
Country star Brantley Gilbert shared the announcement on Instagram Stories, encouraging fans not to miss the show. Gabby Barrett, Kid Rock, and Lee Brice also reposted the official performance graphic, signaling unified support for the event.
The Artists Behind the All-American Halftime Show
Each artist in TPUSA’s lineup brings a strong résumé. Gabby Barrett scored a top 10 hit on the Billboard Hot 100 with “I Hope” and earned two Country Airplay No. 1s. Lee Brice boasts eight Country Airplay chart-toppers and a Grammy nomination for “I Drive Your Truck.” Brantley Gilbert has landed five No. 1 Country Airplay hits, while Kid Rock previously reached the Billboard Hot 100 top 10 with “Picture” and has received five Grammy nominations throughout his career.
Where to Watch
Turning Point USA’s All-American Halftime Show will livestream across the organization’s official social media platforms, including X and Rumble. The broadcast will also be carried by outlets such as The Daily Wire and Trinity Broadcasting Network, offering viewers multiple ways to tune in.
As Super Bowl Sunday approaches, audiences will have more viewing choices than ever — and halftime is shaping up to be as much about culture and identity as it is about music and football.
