Jaden Smith Plans to Support the Unhoused on L.A.’s Skid Row While Promoting Positivity Through His ‘I LOVE YOU’ Brand — and he’s not just talking about it. The 27-year-old artist and entrepreneur is making it clear that his long-term vision goes far beyond music, fashion, and Hollywood.
Best known as a Grammy-nominated musician and actor — and the son of Will Smith and Jada Pinkett Smith — Smith is now channeling his creativity toward a humanitarian goal: serving Los Angeles’ unhoused community, particularly those living in Skid Row.
A Dream Bigger Than Fame
In a recent social media video, Smith shared an ambitious and heartfelt vision. His ultimate goal? To own a building on Skid Row where free meals are served daily — breakfast, lunch, and dinner — in a welcoming, uplifting environment.
He described the space as more than a soup kitchen. He imagines a hub that provides jobs, fosters dignity, and radiates positive energy. For Smith, it’s not just about food; it’s about creating a community-centered atmosphere where people feel valued and supported.
While he doesn’t yet have a permanent storefront or headquarters for his charitable initiatives, he openly invited fans to follow the journey as he works toward building that physical space in the future.
The Birth of the ‘I LOVE YOU’ Movement
Smith’s passion project began in 2019 with the launch of the “I Love You Restaurant,” a fully vegan food truck designed to serve nutritious meals to thousands of unhoused residents in Los Angeles.
The mobile initiative quickly became a symbol of compassion in action. At the heart of it all is his lifestyle and fashion label, I LOVE YOU — a brand rooted in positivity and collective care.
Currently, the brand sells limited merchandise, including black graphic T-shirts and hoodies. Each piece carries a powerful message:
“Not a volunteer, just a person trying to be the change I want to see in the world.”
Profits from these sales are reinvested directly into the food truck operations, helping sustain and expand meal distribution efforts.
Smith has also revealed that larger corporations have quietly contributed donations, further fueling the mission. For those unable to volunteer in person, purchasing merchandise becomes another way to feel connected to the cause.
According to Smith, fashion isn’t just about appearance — it’s an outward reflection of inner values. To him, clothing can signal compassion, intention, and identity from afar.
Inspired by Early Life Experiences
Smith’s commitment to Skid Row dates back nearly two decades. As a child actor filming The Pursuit of Happyness alongside his father, he witnessed firsthand the realities faced by people experiencing homelessness in Los Angeles.
The film included real unhoused individuals as background actors, a detail that left a lasting impression on him. Seeing those lived experiences up close shaped his understanding of hardship and planted the seed for what would later become his philanthropic mission.
Building a Global Movement
While the Skid Row building remains a long-term goal, Smith’s ambitions extend even further. He envisions hosting annual I LOVE YOU galas in different cities around the world — events that celebrate service, connection, and global unity.
Beyond that, he hopes to create a “matrix” of nonprofit initiatives that work together to address hunger and community wellness on a larger scale.
At its core, his vision is simple yet powerful: to build a world where people can gather, uplift one another, and actively participate in making meaningful change.
More Than a Brand — A Philosophy
For Jaden Smith, I LOVE YOU isn’t just a fashion label or a charity campaign. It’s a philosophy centered on empathy, action, and shared responsibility.
By blending music, fashion, entrepreneurship, and service, he’s attempting something rare in celebrity culture — transforming influence into infrastructure for good.
And if his dream becomes reality, Skid Row could one day house not just a meal center, but a living example of how positivity, purpose, and persistence can intersect.
As he continues to grow his brand and community,
